by Candice Bennett | Nov 7, 2013 | Marketing, Marketing Research
Smartphones seem ubiquitous today, with everyone, it seems, using devices that were considering the realm of science fiction just a few years ago. Businesses are trying to figure out what this game-changing technology means, from phone providers battling over market...
by Candice Bennett | Oct 2, 2013 | Business Strategies, Marketing, Social Media
September marked the 15th anniversary of Google — doesn’t take long to take over the world anymore, does it? In honor of that auspicious anniversary, the Pew Research Center released data on personal searches. Today, a majority of us — 56 percent — Google...
by Candice Bennett | Aug 27, 2013 | Business Strategies
Education doesn’t come cheap. Business owners have limited budgets. Employees may balk at the cost of continuing education. And yet, having knowledgeable employees who keep up with the latest industry trends benefits everyone’s bottom line. . Small businesses can’t...
by Candice Bennett | Jul 30, 2013 | Business Strategies, Marketing Research
I recently had the opportunity to serve on a panel for the American Marketing Association-DC Chapter’s Market Research SIG and discuss emerging trends in the industry. It was a very engaging event, and one question that came up, I thought deserved a blog post: when...
by Candice Bennett | Jul 19, 2013 | Marketing, Social Media
Our writer/social media guru, Anne Miller, is a big proponent of continuing education when it comes to Social Media. The landscape changes so quickly. This summer, she’s taking MediaBistro’s Social Media Boot Camp to get up to speed on the latest trends that are,...