by Candice Bennett | Jun 11, 2013 | Marketing
Cheerios, a family-friendly brand usually more wholesome than controversial, sparked a national debate over family, race, and advertising this spring. An advertisement featuring an earnest mom, a concerned kid, and a confused dad might seem pretty inoffensive. But...
by Candice Bennett | May 16, 2013 | Business Strategies
Older workers might be viewed as having one foot in retirement, but in today’s economy senior citizens are working longer – and can provide business-enhancing skills that younger, less experienced employees cannot. In our series examining non-traditional work...
by Candice Bennett | May 3, 2013 | Social Media
Instagram added a new Facebook-like tagging feature on Thursday that could give brands higher visibility on the youth-oriented photo-based platform. Called “Photos of You,” the feature allows any Instagram user to tag any other Instagram account in their...
by Candice Bennett | May 1, 2013 | Marketing Research
Unlike broadcast, newspaper or other media, controlled circulation publications provide specific information resources to assist those working in various industries such as medicine, electronics, IT, agriculture, education and many more. The publications also provide...
by Candice Bennett | Mar 26, 2013 | Marketing Research, Statistics
Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like floor-to-ceiling garbage in your consciousness. And you’re afraid to throw any of it away. “What if I need it...
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