by Candice Bennett | Jul 8, 2015 | Marketing Research, Politics
Gathering data can prove time consuming and costly, especially when marketing surveys employ one-on-one survey phone calls. For years researchers have conducted surveys with the help of autodial technology as well as Interactive Voice Response technology, balancing...
by Candice Bennett | Jan 19, 2015 | Marketing Research, Statistics
There have been several well-written pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a “A Rough Guide...
by Candice Bennett | Nov 13, 2014 | Business Strategies, Marketing Research
“Senior managers soon may have more to fret about when it’s time to discuss their performance with the boss: Are they engaging employees and creating inclusive work environments? Agencies will evaluate Senior Executive Service members and other...
by Candice Bennett | Nov 7, 2013 | Marketing, Marketing Research
Smartphones seem ubiquitous today, with everyone, it seems, using devices that were considering the realm of science fiction just a few years ago. Businesses are trying to figure out what this game-changing technology means, from phone providers battling over market...
by Candice Bennett | Jul 30, 2013 | Business Strategies, Marketing Research
I recently had the opportunity to serve on a panel for the American Marketing Association-DC Chapter’s Market Research SIG and discuss emerging trends in the industry. It was a very engaging event, and one question that came up, I thought deserved a blog post: when...
by Candice Bennett | May 1, 2013 | Marketing Research
Unlike broadcast, newspaper or other media, controlled circulation publications provide specific information resources to assist those working in various industries such as medicine, electronics, IT, agriculture, education and many more. The publications also provide...
New “Robocalls” Rule Threaten Entire Market Research and Polling Industry
How the UK Pollsters Got It So Wrong: A Reality Check
Spotting Bad Data
Should Employee Engagement Surveys Be Used in Performance Evaluations?