by Candice Bennett | Nov 7, 2013 | Marketing, Marketing Research
Smartphones seem ubiquitous today, with everyone, it seems, using devices that were considering the realm of science fiction just a few years ago. Businesses are trying to figure out what this game-changing technology means, from phone providers battling over market...
by Candice Bennett | Oct 2, 2013 | Business Strategies, Marketing, Social Media
September marked the 15th anniversary of Google — doesn’t take long to take over the world anymore, does it? In honor of that auspicious anniversary, the Pew Research Center released data on personal searches. Today, a majority of us — 56 percent — Google...
by Candice Bennett | Jul 19, 2013 | Marketing, Social Media
Our writer/social media guru, Anne Miller, is a big proponent of continuing education when it comes to Social Media. The landscape changes so quickly. This summer, she’s taking MediaBistro’s Social Media Boot Camp to get up to speed on the latest trends that are,...
by Candice Bennett | Jun 11, 2013 | Marketing
Cheerios, a family-friendly brand usually more wholesome than controversial, sparked a national debate over family, race, and advertising this spring. An advertisement featuring an earnest mom, a concerned kid, and a confused dad might seem pretty inoffensive. But...