by Candice Bennett | Jun 1, 2015 | Elections, Politics, Statistics
No one expected a landslide. Political polling for the UK elections held in early May predicted a virtual dead heat right up until the polls opened. And then everything went sideways. The polls were wrong – significantly wrong. The conservative Tories won far more...
by Candice Bennett | Jan 19, 2015 | Marketing Research, Statistics
There have been several well-written pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a “A Rough Guide...
by Candice Bennett | Mar 26, 2013 | Marketing Research, Statistics
Now might be the time to admit it: You have a data problem. You’re surrounded by it. It’s flooded your desk, overwhelmed your hard drive and is piling up like floor-to-ceiling garbage in your consciousness. And you’re afraid to throw any of it away. “What if I need it...