Kellam Graitcer Mattie
Flourish Inc.
Flourish Inc. is a marketing strategy consulting & insights firm, founded in 2005 by Kellam Graitcer Mattie, and based in Atlanta, GA. Flourish Partners are experienced marketers & researchers who have relevant client-side experience in growing brands and businesses through insight and strategy. Therefore, we treat every initiative as if it were our own business, personally challenging ourselves to define not just research results but business solutions.
Kellam Graitcer Mattie is an experienced marketer & strategist who has extensive experience in growing brands and businesses through insight and strategy. A former “Marketer of the Year” (Ad Age), Kellam comes from a classically trained Brand Management background, building brands & businesses for companies such as Coca-Cola (where she launched & led DASANI water among others), Bank of America and P&G. She honed her marketing research skills as an executive with Zyman Group, a consulting firm focused on marketing insights, and through formalized research training. Kellam has worked across many categories – from beverages (non-alcoholic, beer, & wine/spirits), technology, food, retail, and service. Kellam has been routinely quoted as a marketing expert in publications such as WSJ, NY Times, Brandweek. Kellam earned her BA & MBA (Marketing) at Duke University.