by Candice Bennett | Dec 1, 2020 | Press Releases, Uncategorized
December 1, 2020 FOR IMMEDIATE RELEASE CONTACT: Candice Bennett, 703-919-6231 Candice Bennett Achieves Industry Professional Certification from the Insights Association [Washington, D.C.] – The Insights Association Insights Professional Certification (IPC) Board...
by Candice Bennett | Jul 8, 2015 | Marketing Research, Politics
Gathering data can prove time consuming and costly, especially when marketing surveys employ one-on-one survey phone calls. For years researchers have conducted surveys with the help of autodial technology as well as Interactive Voice Response technology, balancing...
by Candice Bennett | Jun 1, 2015 | Elections, Politics, Statistics
No one expected a landslide. Political polling for the UK elections held in early May predicted a virtual dead heat right up until the polls opened. And then everything went sideways. The polls were wrong – significantly wrong. The conservative Tories won far more...
by Candice Bennett | Jan 19, 2015 | Marketing Research, Statistics
There have been several well-written pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a “A Rough Guide...
by Candice Bennett | Nov 13, 2014 | Business Strategies, Marketing Research
“Senior managers soon may have more to fret about when it’s time to discuss their performance with the boss: Are they engaging employees and creating inclusive work environments? Agencies will evaluate Senior Executive Service members and other...