How Do You Learn? – Five Things You Can Do in Your Business
Education doesn’t come cheap. Business owners have limited budgets. Employees may balk at the cost of continuing education. And yet, having knowledgeable employees who keep up with the latest industry trends benefits everyone’s bottom line. . Small businesses can’t...
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Taking Research In-House
I recently had the opportunity to serve on a panel for the American Marketing Association-DC Chapter’s Market Research SIG and discuss emerging trends in the industry. It was a very engaging event, and one question that came up, I thought deserved a blog post: when...
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Are You Socially Prepared?
Our writer/social media guru, Anne Miller, is a big proponent of continuing education when it comes to Social Media. The landscape changes so quickly. This summer, she’s taking MediaBistro’s Social Media Boot Camp to get up to speed on the latest trends that are,...
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Branding in the Internet age – The Case of the Cheerios Ad
Cheerios, a family-friendly brand usually more wholesome than controversial, sparked a national debate over family, race, and advertising this spring. An advertisement featuring an earnest mom, a concerned kid, and a confused dad might seem pretty inoffensive. But...
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Older Employees in the Workplace
Older workers might be viewed as having one foot in retirement, but in today’s economy senior citizens are working longer – and can provide business-enhancing skills that younger, less experienced employees cannot. In our series examining non-traditional work...
read moreSocial Media Alert: Are you excited about being able to tag brands on Instagram?
Instagram added a new Facebook-like tagging feature on Thursday that could give brands higher visibility on the youth-oriented photo-based platform. Called "Photos of You," the feature allows any Instagram user to tag any other Instagram account in their photos....
read moreRecent Posts
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New “Robocalls” Rule Threaten Entire Market Research and Polling Industry
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How the UK Pollsters Got It So Wrong: A Reality Check
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Spotting Bad Data
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Should Employee Engagement Surveys Be Used in Performance Evaluations?