Spotting Bad Data

by | Jan 19, 2015 | Marketing Research, Statistics

There have been several well-written¬†pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a “A Rough Guide to Spotting Bad Polling Data” that I would share it on our blog. Control groups are not as relevant, however there are other good ways to control for sampling and response bias, that good researchers have an obligation to use whenever feasible.