by Candice Bennett | Jul 8, 2015 | Marketing Research, Politics
Gathering data can prove time consuming and costly, especially when marketing surveys employ one-on-one survey phone calls. For years researchers have conducted surveys with the help of autodial technology as well as Interactive Voice Response technology, balancing...
by Candice Bennett | Jun 1, 2015 | Elections, Politics, Statistics
No one expected a landslide. Political polling for the UK elections held in early May predicted a virtual dead heat right up until the polls opened. And then everything went sideways. The polls were wrong – significantly wrong. The conservative Tories won far more...
New “Robocalls” Rule Threaten Entire Market Research and Polling Industry
How the UK Pollsters Got It So Wrong: A Reality Check
Spotting Bad Data
Should Employee Engagement Surveys Be Used in Performance Evaluations?