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New “Robocalls” Rule Threaten Entire Market Research and Polling Industry

New “Robocalls” Rule Threaten Entire Market Research and Polling Industry

by Candice Bennett | Jul 8, 2015 | Marketing Research, Politics

Gathering data can prove time consuming and costly, especially when marketing surveys employ one-on-one survey phone calls. For years researchers have conducted surveys with the help of autodial technology as well as Interactive Voice Response technology, balancing...
How the UK Pollsters Got It So Wrong: A Reality Check

How the UK Pollsters Got It So Wrong: A Reality Check

by Candice Bennett | Jun 1, 2015 | Elections, Politics, Statistics

No one expected a landslide. Political polling for the UK elections held in early May predicted a virtual dead heat right up until the polls opened. And then everything went sideways. The polls were wrong – significantly wrong. The conservative Tories won far more...

Recent Posts

  • New “Robocalls” Rule Threaten Entire Market Research and Polling Industry
  • How the UK Pollsters Got It So Wrong: A Reality Check
  • Spotting Bad Data
  • Should Employee Engagement Surveys Be Used in Performance Evaluations?
  • Impact of Mobile Phone Usage on Marketing Efforts

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