About Us


Our Story

Before “big data” was a thing, Candice Bennett founded the firm in 2003 to help organizations use their data to develop actionable strategies. Sales data, survey data, data from social media…it can all be very overwhelming. Bringing experience from a large polling firm, Candice brought together a team of creative employees and consultants to develop outside the box methodologies and strategies for clients.

At our core, we love data. We embrace our inner nerd, and while we always take our clients and their work seriously, we feel life is too short to not enjoy what we do.

Our Team

Candice Bennett, IPC

Candice Bennett, IPC


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Antoinette "Toni" Madeira

Antoinette "Toni" Madeira

Accountant/Back Office Manager

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Our Partners


High quality market research

I’ve had the good fortune to work with Candice for nearly 10 years now. I think so highly of her and her firm’s work that I’ve brought her with me as a service provider to the last two companies I’ve worked for. She does consistently high quality marketing research work on time and on budget, at a much better value than larger firms. I rely on her for my most important projects. -Chris Malone

A true research partner

While I was at Microsoft, Candice was always one of my top choices of market research suppliers that I knew would be able to provide the highest quality work on time and on budget. She is a true research partner by always offering recommendations of how best to approach a particular project to best meet my business needs.

A few years ago, Candice’s company was asked by Microsoft to become part of the Microsoft Preferred Vendor program. This program is by invitation only and invitations are only extended to the absolute best suppliers. I believe this is an excellent testament to Candice’s leadership abilities in building and running her company. -Laura Hentges

Knowledgeable, results-oriented, customer focused

I know Candice Bennett both personally and professionally and I think the world of her. We worked together on a contract in 2008 to assist a client in their rebranding efforts. Candice is knowledgeable, results-oriented and very customer focused. She is a pleasure to work with and I look forward to working with her again. -Amy Kerner

Latest from the Blog

Spotting Bad Data

There have been several well-written pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a "A Rough Guide to...

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