TURNING INSIGHTS INTO ACTIONABLE STRATEGIES
Before “big data” was a thing, Candice Bennett founded the firm in 2003 to help organizations use their data to develop actionable strategies. Sales data, survey data, data from social media…it can all be very overwhelming. Bringing experience from a large polling firm, Candice brought together a team of creative employees and consultants to develop outside the box methodologies and strategies for clients.
At our core, we love data. We embrace our inner nerd, and while we always take our clients and their work seriously, we feel life is too short to not enjoy what we do.
High quality market research
A true research partner
A few years ago, Candice’s company was asked by Microsoft to become part of the Microsoft Preferred Vendor program. This program is by invitation only and invitations are only extended to the absolute best suppliers. I believe this is an excellent testament to Candice’s leadership abilities in building and running her company. -Laura Hentges
Knowledgeable, results-oriented, customer focused
Latest from the Blog
Gathering data can prove time consuming and costly, especially when marketing surveys employ one-on-one survey phone calls. For years researchers have conducted surveys with the help of autodial technology as well as Interactive Voice Response technology, balancing...read more
No one expected a landslide. Political polling for the UK elections held in early May predicted a virtual dead heat right up until the polls opened. And then everything went sideways. The polls were wrong – significantly wrong. The conservative Tories won far more...read more
There have been several well-written pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a "A Rough Guide to...read more
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