New “Robocalls” Rule Threaten Entire Market Research and Polling Industry
Gathering data can prove time consuming and costly, especially when marketing surveys employ one-on-one survey phone calls. For years researchers have conducted surveys with the help of autodial technology as well as Interactive Voice Response technology, balancing...
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How the UK Pollsters Got It So Wrong: A Reality Check
No one expected a landslide. Political polling for the UK elections held in early May predicted a virtual dead heat right up until the polls opened. And then everything went sideways. The polls were wrong – significantly wrong. The conservative Tories won far more...
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Spotting Bad Data
There have been several well-written pieces on the Internet recently that have critically reviewed public polling data. The infographic below from Compound Interest showed up in my personal Facebook newsfeed, and I felt that it also represents a "A Rough Guide to...
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Should Employee Engagement Surveys Be Used in Performance Evaluations?
"Senior managers soon may have more to fret about when it's time to discuss their performance with the boss: Are they engaging employees and creating inclusive work environments? Agencies will evaluate Senior Executive Service members and other managers on...
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Impact of Mobile Phone Usage on Marketing Efforts
Smartphones seem ubiquitous today, with everyone, it seems, using devices that were considering the realm of science fiction just a few years ago. Businesses are trying to figure out what this game-changing technology means, from phone providers battling over market...
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Search Yourself: How Google is Good for Business
September marked the 15th anniversary of Google — doesn't take long to take over the world anymore, does it? In honor of that auspicious anniversary, the Pew Research Center released data on personal searches. Today, a majority of us — 56 percent — Google ourselves,...
read moreRecent Posts
- Candice Bennett Achieves Industry Professional Certification from the Insights Association
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New “Robocalls” Rule Threaten Entire Market Research and Polling Industry
-
How the UK Pollsters Got It So Wrong: A Reality Check
-
Spotting Bad Data
-
Should Employee Engagement Surveys Be Used in Performance Evaluations?